We all know the key to success for managing a business on the internet, and that is a successful website with lots of traffic. But, to drive traffic is the trickiest things of all. You put the effort into this by using many methods, however none seem to do the work you expect. Maybe you don’t pay enough attention to driving the traffic in the proper way? Below are the most popular content types that will finally give you the results you are so eagerly waiting for.

1) Infographics

Simply put, the infographics are a visual presentation of any data or information packed in a nutshell. It is a combination of key points for a content, accompanied with images that surely get your attention without empty words and epic-long sentences. Readers remember most from visuals, rather than extensive wording. They work best for statistics, comparisons, list/listicles, resumes, timelines and much more.

via GIPHY

2) Memes

Memes are one of the most amazing ways to get the reader’s attention in a fun, humoristic, or informational way. Everyone wants to stop doing what they are doing, and look at a meme to brighten their day or learn something new that doesn’t sound boring, right? The meme could include a short story, images, spot-on quotes, audio or video material as well. They are viral, simple to create. Choose the appropriate meme type for your brand, and almost all the work is done.

3) Videos

The video content goes a long way to improve your website traffic. With the proper video lenght, and main key points presented, videos are an excellent blend of visual and audio effects for the audience. Even 80% of the internet traffic comes from videos only – an astonishing fact! Everyone would choose a video over a long, extensive article for reading, you would too, let’s be honest! Most popular such videos are reviews of products, how-to videos, short presentations of a business or product and similar. Also, paying attention to where and how often a video is shared is another crucial factor as well.

4) Guides

Guides might seem like a vague or too general word to understand, but it is quite simple. The guide represents all that you would like your audience to know or achieve. Again, this could be an infographic explaining stages for a process step by step, or a guide for how-to do/work on something. Or guides for those planning to start their business and need lots of guidance as well. The guides are literally content that describe all main stages, phases and steps to achieve a certain goal, create a product, or engage in a startup, and even serve as travel-guides with separate subheadings – whatever the audience’s goal is, guides are a simple, yet very valuable help to reach the goal by following crucial and essential steps.

5) Book reviews

For all that are in the business of book reviews or owning blogs and websites for this niche, simply writing in your own creative words might not be enough, or even close than enough. Relevant content that is informational goes a long way here, and you could still mention a few words of your own. But, audience is primarily concerned with relevant, even academic content for book reviews. You must mention WordPress tactics, and even pay attention to the web-design. The latter is incredibly crucial to capture the attention of book-lovers. You need a Facebook page, posts on Goodreads, and Tweets too!

6) Opinion posts (a.k.a. “Rant”)

It is not a secret that we all want to read about others’ opinions, especially when it comes to notorious or specific viral topics. Lately, the “unpopular” opinions of the minority of people as opposed to the majority, gain more success by the minute. Political rants, mass media opinions, criticism for virtually any popular or unique topic, make people engage in commenting, subscribing, debating online where those posts are published. This equals more audience, more traffic.

7) Product reviews

Everyone buys most things on the internet. Of course! Prices are much better, you save time by going through all shops by yourself, and the internet offers a ton of things you could purchase for cheaper prices, less time wasted, and a variety of choice that seems to have no end. Here is where product reviews come in handy. Before you pay online for a product you can’t “examine’ firsthand, there are people who have ordered and tried products and they happily offer the pros and cons before you purchase the same thing. E-shopping is at its peak, so these reviews for your traffic are a ‘hit’, not a ‘miss’.

8) How‐tos

The how-to guides are quite similar to the Guides (in point 4), however they are quite more simpler and with shorter, concise sentences for an even more practical and time-saving understanding. They describe a process step by step without fluff content for completing a certain task. These guides often come as manuals for using technology or software, but they are very handy for crafts, cooking websites and projects among many other examples. Using numbered lists, bullet points, labeled headings, and/or visual media makes the perfect how-to guide.

9) Lists

Lists are everyone’s favorite thing! You surely don’t want to be stuck with Ctrl-F to find exactly what you need in an article that looks like an academic thesis essay. The lists offer short paragraphs, bullet points, or short sentences under each subheading that clarifies the stages and steps to be taken for the title concerned. Lists work best for almost every niche or business – from food and drink, to traveling, education, products and reviews, technology and trending news as well.

10) Link pages

Simply explained, a link page is a web page that is often seen on various websites. That specific link page will redirect you to the underlined keyword or phrase at the same link you will see. This could be additional information about a business, product, owner of the web page, an organization, or basically any relevant and additional information you would need related to the article you already read with this link page embedded. With this, you don’t just provide your audience with your own content, but you even give them the benefit of more content, so your website now is certainly relevant and the new favorite for your readers.

11) Ebooks

Similar to print books, however much simple to read, available at all times (free of cost or in most cases at incredibly low prices anyone can afford.) These e-books are read on your Kindle, computer, tablet, phone – easy as that as with just an app download for reading this formats. And the best thing about e-books is that they save time and their content is not as extensive as print books. Easily shared and downloaded, convenient, easy to customize, and they attract audiences with all specific reading preferences for any website.

12) Case Studies

The case studies are narratives that depict real situations on any topic worldwide, consisted of data, relevant information, real value without suspicious sources, solutions to a problem and more. The customer always reaps the benefits of case studies; identifying an issue and offering solutions, offering the best choice for the interested customer and also the positive result and benefits as well. In simpler words, case studies broaden the network by merging websites for leads with mentions of webinars, e-books and guides as well.

13) Podcasts

A very fun way to learn new things by a simple download or live stream. Podcasts are video or audio files ready to download (if a live stream was missed.) These files go in series and you can think of them as educational and fun episodes of interviews, lessons, talk-shows and similar. By advertising this on social media, the main step is done. Choose between daily, weekly or monthly – as long as you keep the audience engaged.

14) Interviews

Interviews are as we all know, meeting between people for a QA session. They could be live streams, printed out, published on social media or websites, or even as radio talk-shows. However, interviews seen on websites are a sure way to get more traffic. Especially if the person interviewed is a popular person with relevant stories to tell, and it fits the niche of your website, you will have a very dedicated audience. Make sure to publish regular interviews at all times.

15) Research and original data

The very detailed, systematic and relevant investigation and searching for information is a research. Exploring for all needed data, i.e., original data along a research is the top winner over forums and Wikipedia sources which are not reliable almost never. When your audience needs to know something on a sensitive topic, or for that matter, any topic, nothing beats a relevant data with previous research published on your website. You will gain trust with your followers and readers this way.

Conclusion

Now that you have seen the best 15 ways to gain more traffic for your website and business, you can choose to implement one or more, or simply decide on that which works best for your line of work. For an even better and successful result, combine a few of these methods to have a top-notch website that takes pride in its popularity and traffic.